Learn Who They Are and Go After Them
Every church is different, and every community is different. The type community will certainly help, or hurt, a church’s growth. A static farm community simply doesn’t have the same potential as that of a church located in an area where new subdivisions are being constantly built.
Church leaders need to lead the congregation to recognize where their most likely growth will come from. Upon realizing their most likely target for growth, the church needs to develop ministries that will attract that group. One church in a static farm community developed a once a month, late Saturday afternoon softball game and picnic in a church member’s pasture, and they used free radio ads, newspaper ads, and placed flyers in store windows and on car windshields to publicize it. People covered that pasture up, but more than that, many of them soon started showing up in church. The community saw it as something fun to do, but the church members saw it as one of their main outreach opportunities.
Discussion Area