Church growth experts estimate that 85% of those who visit a church do not return a second time, but of the 15% who do return, 85% of them will keep coming back long enough to learn some things about the church. I am of the persuasion that every visitor should receive some follow up from the church, however, the above mentioned statistics tell me that churches would do well to make a real concentrated effort on those who have returned multiple times.
It has also been determined that if people do not get involved with some small group in the church, they are very unlikely to stay long term. We would hope a Bible study class would be the small group, but not all visitors are eager to jump into a Sunday School class, or any other kind of Bible study group. An ideal way to involve people is to invite them to a church social fellowship gathering that takes place at someone’s home, or even in the fellowship hall at church. People who are on a committee might invite a visitor, who has returned several times, to help with some work their committee is doing. Hostess committees, building and grounds committees, youth committees, are examples of committees with which visitors could be asked to help.
People may initially visit a church because of the pastor, but the far majority who stay, stay because of the people.